terça-feira, 2 de junho de 2009

Space by Louis Vuitton;

Para comemorar os 40 anos da missão Apollo 11 para a Lua, a Louis Vuitton lança campanha com os astronautas Buzz Aldrin, Jim Lovell e Sally Ride em homenagem ao grande feito. Buzz foi o segundo homem a pisar na Lua, colega de Neil Armstrong, operação realizada em 20 de julho de 1969. Jim foi comandante da Apollo 13, terceira missão à Lua que retornou à Terra sem conseguir descer no satélite, e Sally, a primeira mulher a viajar para o espaço.
A campanha que chega às revistas em julho foi fotografada por Annie Leibovitz e mostra o trio numa picape antiga, observando a Lua do deserto da Califórnia. Além da campanha-homenagem a Vuitton lança, no dia 2 de julho, o site interativo Louis Vuitton Journeys, com making of e entrevistas com os astronautas. Abaixo você confere o teaser.

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